This is the December 2013 issue of the Odeon Magazine. Although it doesn't necessarily mention The Railway Man on the front cover, the fact that the magazine is free might give people an incentive to pick up a copy, and therefore they might be made aware of the film through reading the magazine.
This poster for The Railway Man is on the inside cover, and is thus very accessible since it is right next to the contents page. Therefore, people can easily scan the poster, which makes the inside cover a suitable position for the poster.
The Railway Man is listed as one of the 'coming soon' releases for Odeon Cinema. Since it informs them of its release date at Odeon Cinema, this might help people to remember about it, since they know that it will definitely be at Odeon Cinema on the day. They may then use the automatic ticket machines to verify the dates.
ODEON Magazine is also available as an iPhone and iPad app. There is a strong correlation between mobile devices and news consumption, particularly amongst young people, and so the implication is that news about film releases can be easily obtained on mobile devices. People read news stories on mobile devices while on the move.
This is the December 2013/January 2014 issue of Vue Magazine. Upcoming releases at Vue Cinema are listed at the bottom, which includes The Railway Man.
There is a page reference in the Contents Page for an interview with the director of The Railway Man, which might be of interest to those who wish to learn more about the film. Through this, therefore, they might want to see the film because they know more about it.
These are the listings for Vue Cinema releases, from December 2013 to January 2014. It clearly states that The Railway Man will be released at Vue Cinema outlets on 1st January. This can help people to memorise that date, but also to look into other screening times for the film, and therefore might encourage them to see the film.
The poster for The Railway Man, in regards to Vue Magazine, is right in the middle of the magazine - not an ideal position, however it is still fairly accessible and, since it is next to the film reviews pages, might convince people that this is a film worth seeing (especially since their review for The Railway Man is extremely favourable.
This is the Vue Magazine's review for The Railway Man. Since it shares the page with reviews for other films (both of which are popular releases), then people who might have been interested in the other films reviewed might become aware of the film - even if this was simply on accident.
This is the first page of an interview
This is a photograph of an automatic ticket machine at Harrow Vue, taken on 30th December 2013. The start screen features the official poster for The Railway Man. This is useful for making more people aware of the film, as for many, this might not be the type of film they usually watch.
This is a photograph of a board outside Harrow Vue, listing the times for the week's releases. At the bottom is a listing for The Railway Man.
This photograph is of a cardboard display for The Railway Man, conveniently positioned next to the automatic ticket machines. It was taken on Tuesday, 31st December 2013 at ODEON Uxbridge. Due to its position, it can be easily seen as the ticket machines are frequently used.
This is a cinema poster for The Railway Man, also from ODEON Uxbridge. Since it is positioned near the cardboard display, it is relatively easy for people visiting the cinema to become more aware of the film.
The Railway Man is listed as one of the forthcoming releases on Empire Cinemas website. Since Empire Cinemas is fairly well-known, particularly its one branch at Leicester Square, this could benefit the film by having the support of a well-known chain of cinemas.
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