This is the 7/2/14 episode of The Graham Norton Show in which Gary Oldman was one of the guests, promoting RoboCop. Since Gary Oldman has great star appeal (allegedly, he is the highest-grossing film star in the world), this will attract a lot of viewers and therefore will generate more awareness for the film. However, since The Graham Norton Show already attracts millions in viewing figures (and is exported worldwide), it is already a given that many would have tuned in, and so this might have convinced people to see the film that wouldn't have bothered otherwise.
This is the 7/2/14 episode of BBC Breakfast, in which Gary Oldman is talking about Philip Seymour Hoffman's death. Since he is also talking about his new film, RoboCop, this is great marketing as Gary Oldman is featured on our screens both in the morning and late at night, which can target a wider audience and therefore suggests that there is a greater chance for people to become exposed to the film.
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